IA Collaborative
Time
2021
Role
Product Design Intern,
UI/UX Design, Product Strategy, User Research
Clients
Airbnb, Capital Group, Frame Fitness
Context
In the 10-week internship at IA Collaborative, I was very lucky to contribute in-depth to client projects including Airbnb, Capital Group, and Frame Fitness. My role combined product strategy and experience design. I mainly helped Frame Fitness launch its smart pilates reformer by activating insights from business strategy, user research and branding in the display screen and web experience design.
The project details are available on request. Check out the Frame Fitness website and reach out to me to learn about the work I produced.
In the 10-week internship at IA Collaborative, I was very lucky to contribute in-depth to client projects including Airbnb, Capital Group, and Frame Fitness. My role combined product strategy and experience design. I mainly helped Frame Fitness launch its smart pilates reformer by activating insights from business strategy, user research and branding in the display screen and web experience design.
The project details are available on request. Check out the Frame Fitness website and reach out to me to learn about the work I produced.
Frame Pilates Reformer
The soon-to-launch Frame Pilates Reformer is the first at-home, digitally connected pilates reformer. Its revolutionary design transforms traditional reformer pilates into a smarter, simpler, and more affordable experience. IA Collaborative designed the branding and digital experience for the pilates reformer.
Takeaways
Work under uncertainty
Face new challenges with calm; understand that the iterative and collaborative process will eventually take the product to the destination.
Face new challenges with calm; understand that the iterative and collaborative process will eventually take the product to the destination.
Leadership shows in everyday work
Activate collaborators’ strength; take initiative in collaboration; seek support I need instead of waiting for assignment.
Activate collaborators’ strength; take initiative in collaboration; seek support I need instead of waiting for assignment.
Guide the conversation
Use clear structures and thoughtful design tools to guide the conversations; understand what and how to talk with different people such as developers, and clients.
Use clear structures and thoughtful design tools to guide the conversations; understand what and how to talk with different people such as developers, and clients.
