MUSE

Redesign Museum Exploration Experience

Completion - Implementing
Independent project

Collaborators - Clair Sun, Arshin Jain

In a pandemic-struck society, traditionally in-person museum discoveries are transformed to novel digital encounters. This transformation is especially difficult for local museums.

How can we help museums maintain cultural engagement?




Challenges︎︎︎
Challenges are long-existing but the pandemic exacerbates them.
Museums can no longer rely on walk-in visitors and offline marketing. Looking at their digital marketing, museums don’t have a concise, quick, centralized place like many other nonprofits to connect to audiences.




User Persona ︎︎︎
After our interviews, we identified two unqiue user persona with different levels of interest in museums and different visiting purposes. 



Competitive   
Landscape︎︎︎
Through analyzing how the two user persona might access museum updates, we mapped out a range of apps that they might use. In general, event exploration apps enjoy a much bigger audience pool than cultural exploration apps.



Goals︎︎︎
Thus we decided to look outwards to help connect the museums’ informations to visitors, especially since museums’ updates become fully digital and require online scheduling after the pandemic. We hope to achieve these few goals:

  • Help visitors discover museums and exhibitions to increase museum digital presence
  • Improve and sustain the ongoing relationship between museums and visitors
  • Motivate users to donate and raise funds for different initiatives for museums

Concept Exploration


Idea Discovery︎︎︎
Throughout many cycles of user and stakeholder interviews, concept iterations and validations, our product evolved through three main phases.
After user testing with idea 2, we realized that we need to pivot our features towards a more realistic context.

Mid-fi Refinement︎︎︎
Here we are showing the stages of mid-to-high fidelity exploration for our discovery idea. We select a few critical design exploration and decisions based on feedback from users and museum experts.
Hi-fi Prototype

We created MUSE, a go-to app for visitors to discover museums. The app allows people to find upcoming events, revisit memories of visits, and support causes at museums.




Feature 1 ︎︎︎
Planning
Comparing to other event exploration apps, we discovered that developing a schedule-based search method is needed especially after museums mandated online ticketing. 
On the other hand, we keep the content/visual-driven presentation for audiences like art enthusiats to drive their curiosity.



Schedule + Location search — search based on your availability;
Artifacts + Loscation search — artifacts from the museums around you;





Feature 2 ︎︎︎
Memory Box
85% of consumers say they find UGC (user-generated content) more influential than brand videos or photos.

Memory box feature is designed to satisfy two different user needs - social media sharing(marketing) and artistic research (utility).

Your Footprints — summaries of your museum photos based on location and time. Like a diary, it allows users to make notes, share, and explore similar artifacts in our collection database using machine learning.






Favorite Artifacts — artifacts from the collection database that you have saved. Click or drag the image to learn more about the artifact's history and other similar works in the collection.





Reflection/Next Step


We are very proud that our project has get a lot of attention from various local museums including Carnegie Museum of Art, Mattress Factory, Andy Warhol Museum, The Frick Musuem etc.

Our next step is to think realistically about what we can improve if we plan to create a meaningful app that lasts.
 

Attract Users ︎︎︎
We interviewed with Google Arts & Culture to understand how it creates such a successful business model. It utilizes technology in a creative way to attract and maintain the audience. The platform first took off in 2018 with the viral interative game shared across social media platforms.
Maintain Users ︎︎︎
Museum experience is not a staple for everyone. It can be difficult to keep audience engaged in the content in long-term. Creating community will be our next-step solution to maintain a lively user group.
Streamline Design Process ︎︎︎




We had some major pivots along the design process, which was relatively less efficient. Going forwards, more frequent user testings at every prototyping stage would be helpful for us to keep on the right track.
︎meijieh@andrew.cmu.edu