Tradery Café

In 2025 Data Becomes The Currency

Completion - 2019 Fall
Collaborators - Vicky Zhou, Amber Lee

Speculative Design
Environment Design

UI/UX Design







For professor Stuart Candy's Future Bazaar, we were asked to inspect an aspect of the future and design a product/service to 'sell' in the bazaar.
In this speculative service design we inspected a dystopia where data becomes the form of transaction, in order to incite discussions over the control of personal data.





Research

“Wouldn’t it be easier just to treat the information space as public resource and tax or charge companies somehow for the benefit of using it?”

Jaron Lanier, Who Owns the Future?


Context ︎ 
Inspiredby Jaron Lanier’s book and the jarring reality the documentary The Great Hack reveals, we inspected a future about data to incite discussions over the control of personal data.





Experiential Future Mapping ︎
We first mapped out the scenario, situation and stuff to understand the greater social context;




Stakeholder Mapping ︎
Based on the context we zoomed into the process and stakeholders of data harvesting and how it is transformed into services back on users.

(interesting related read: Facebook Algorithmic Factory)






Goals ︎
Despite the future of data collection decentrualization seems promising, we hope to encourage participants to re-examine the idea of data market from the few following points.

  • What would be a fair trade for data?
  • Are we knowledgable enough about our data to trade with it?
  • Can we actually gain more control in consumerism by having more control with our data?


Design Prototyping

What if there is a data transaction platform that helps you communicate with data collectors, and allows you to cash your data easily?

World Building ︎
In 2025, data transaction has transformed from informal to formal economy. Tradery, as the biggest data transaction plaform, connects users with diverse data marketplaces, so you have full ownership and profit over the data generated from your profile;









Environment Design

Tradery is promoting the service to get people accustomed to transact with data. How to encourage customers monetize their data through spatial design?

Scenario Speed Dating ︎
We proposed 3 environmental touchpoints to rebrand the experience. We chose the bakery idea because it is not only relatable to people’s daily life but also a two-way interaction that customers can see the physical benefit from the transaction.









Space Design︎
Tradery ATM Cafe
To give visitors privacy but also provides a warm bakery social environment, Tradery pop-up bakery is inspired by ATM machines for its security & convenience.
We also adapted a social section so that customers can 
Lighting︎
The renderings show how the space is lit up. Inspired by the lighting in the Japanese street food stands, we designed the overhead warm light to provide a sense of security as well as intimacy.






Digital Design  

The design of the point-of-view interface allows users to sell data and purchase pastry. What information can help users make data selling decisions?
Sell Data︎
One key aspect of the data selling process is to provide users a sense of security. Users can review terms & conditions, details of the data collected, and prices that collectors offer to help with decision-making.




Purchase Pastry︎
One key aspect of the data selling process is to provide users a sense of security. Users can review terms & conditions, details of the data collected, and prices that collectors offer to help with decision-making.





Future Bazarr!

For the final presentation, we installed a simple stall in the Future Bazarr to test people’s reaction to our concept.

Observation︎
People can choose their donuts, put their phones on the scanning platform and customize their data transaction. People find the concept of data transaction ceremonial but also uncomfortable when giving out their information even they have full control.









Mark
︎meijieh@andrew.cmu.edu