Play For Real
2020Art Direction, Billboard DesignShortlist, Craft, Cannes, 2021
Wood Pencil, Craft, D&AD, 2021
Shortlist, Production, AICP, 2021
For the hero film of our “Play For Real” campaign for the new Oculus Quest 2, I helped with the film concept pitching to show how VR gaming was a crazy rollercoaster by pulling in inspirations from popular VR games. I also helped produce 2D prints assets that goes along with the campaign.
Mentor: Alyssa Cavanaugh
Poster concepts